Improve Your Business Growth with SMS Marketing in Pakistan

Improve Your Business Growth with SMS Marketing in Pakistan

In this era of smartphones, SMS is one of the oldest modes of communication. SMS has been almost 25 years since it was invented. The advancement of technologies changed the world completely by bringing new approaches to communication. The use and application of SMS have also changed through the years. Today it is an important mode of communication for mobile devices and is widely used for sending PIN codes and verification requests. For any business, it is a great tool that allows fast customer interactions. With more than 5 billion people around the world, SMS has become an effective way to connect with others.

How brand marketing evolved over time

In the older days, there was a trend when people read the newspaper and are interested in the advertisement of newspapers, those were the days when paper advertisements were used for business promotion, and TV ads were the most advanced mode of advertisement in the older days. But nowadays, when everyone is interacting with mobile phones, SMS services are used by many businesses for branding.

Branding of your business has been always been a concern for the past and till now, as with the advancement of technologies in the IT and digital marketing industry, the way how business market their services are also changed, Branding begins a long time ago, and major evolution took place in the 19th and 20th centuries. Through decades of advancements, brands have learned to capture the attention of their customers, turning consumers into brand enthusiasts.

Since the dawn of the digital age in the late early 2000s, branding, and market conventional advertising has promoted business, but social media and digital marketing advertisements have influenced them all. Advertisers have more power and are becoming more data-driven.

Types of marketing

these days with a large number of competitor of business, marketing strategies are now becoming advanced, and there are many ways a business can be promoted by marketing strategies, these include:

1. Traditional Marketing

It refers to the marketing of your product or service on offline channels. This method of marketing is around before the rise of the internet.  These include billboards, flyers, and radio spots. Information wasn't as easily accessible to the audience.

2. Outbound Marketing

Outbound marketing refers to promotions, such as calling, emailing to purchased lists, and print ads. This marketing method is called "outbound" because it involves contacting consumers to have aware of your products or services.

3. Inbound Marketing

Inbound marketing is focused on attracting targeted customers. The majority of inbound marketing involves digital marketing, as consumers do research online about a product, the business aims to be number one on the list when users search for a product or service related to the business as they progress through their own buyer's journey. It also involves the factors of Attract, engagement, and delight. Your initial goal is to create quality content that attracts your audience and your business.

4. Digital Marketing

Digital marketing is now the preference of every company that is aiming for business promotion among their client. Contrary to traditional marketing, this technology didn't exist traditionally to reach audiences.

5. Social Media Marketing

Platforms like Facebook, Instagram, LinkedIn, and Twitter can be used to promote the business and engage with users that are interested in a specific service or product

6. SMS marketing

Short message service (SMS) marketing is a form of marketing that companies use to send promotional messages to customers, which had once been part of their purchase or some kind of campaign.

Benefits of SMS marketing

SMS is another word for texting. And texting is an important aspect of marketing as social media or brochures. The are many benefits of SMS marketing, therefore it is a great choice for any kind of business looking to reach more of its customers.

One of the biggest benefits of SMS marketing is that they are more likely to open rather than email. Texts are opened up 98% of the time when received by your customers. Also, It doesn’t cost much to send a text to clients. Even when sending it to many people, the cost is not a problem. It’s more affordable as compared to other marketing options, such as buying a Facebook ad.

Presenting and promoting your services is important these days.  As more and more people are using their mobile devices for shopping. SMS marketing is essential in making your business mobile-friendly and can be a strong asset to your mobile marketing strategy. Also, your customer demographic is widened through the benefits of SMS marketing. Instead of focusing on just one strategy that reaches only one section of your demographic, SMS marketing reaches everyone. The benefits of SMS marketing shine here because this kind of advertising requires little prep time.

SMS marketing Strategies to Boost your Business

If you receive an anonymous text message from a number they don’t recognize, you label it as a wrong number or spam. To prevent this form from happening, you should introduce yourself, either at the start of the message or by using a sender ID. it is best practice to show your business name instead of an unknown

You also need to know your audience in a given location their interests, their needs and wants and their purchases. Once you know your target audience, you can categorize your customers for sales promotion for better results.

Shorter messages that are to the point work great. A brief text or question with about 160 characters should be perfect for the audience to read. Make sure that SMS communication is professional, concise, and simple

Conclusion

these days with a large number of competitors of business, marketing strategies are now becoming advanced, and there are many ways a business can be promoted through marketing strategies like Traditional Marketing, Outbound Marketing, Inbound Marketing, Digital Marketing, and Social Media Marketing

Short message service (SMS) marketing is a form of marketing that companies use to send promotional messages to customers, which had once been part of their purchase or some kind of campaign.